Spring Educational Conference

Session Title

Speakers

How Much Should That Doggie in the Window Be?: Strategies for Maximizing Value Through Pricing

Chris Robson, PRC and Scott Laing, PRC, Co-founders of Parametric Marketing

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Beyond BRIC: Conducting Research in Emerging Markets

Jackie Brown, Ph.D., Client Services Director, HANSA/GCR Custom Research

Andrea Eaker, Senior Research Consultant, HANSA/GCR Custom Research

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Focus Groups: From Screening to Seating

Amanda Durkee, Senior Research Consultant at Zanthus, PRC

Gary Frazier, Field Director at BN Research

Politics and Market Research:  An Interesting Time For Our Nation and Our Industry

Moderator: Jim Weaver, Partner / Chief Operating Officer, PRC, Consumer Opinion Services, Inc.

Lisa Grove, President, Grove Insight

Bob Moore, President, Moore Information

Tim Hibbitts, Partner, Davis Hibbitts and Midghall

Robert Eisenger, Professor, Lewis and Clark University

Applied Structural Equation Modeling in Market Research

Silvo Lenart, Ph.D., Director of Advanced Analytics, Zanthus

Carolyn Stapleton, Senior Data Analyst, Zanthus

Immersive Research: A Methodology for Remote Contextual Research

Steve August, founder and CEO of Revelation

Leveraging Web 2.0 for Market Research

Moderator:  Eric Bell, Vice President of Panel Networks, ReRez

Murtaza Hussain, Co-Founder and CEO, Peanut Labs

Jack Breedan, Vice President of Business Development, Toluna

Josh Crandall, Media-Screen LLC